We are identityLab:
::. Meike Eitel and ::. Marie Spiekermann are dealing with the commercial aspect of identity since 1998, notably how this identity can be transported and most importantly how the identity is received by the recipient.
A recent addition to the porfolio is the scientific market research on the identity label of entire countries. The joint thesis as final effort in respect to the course “Electronic Business" at the University of Arts in Berlin delivers state-of-the-art branding tools and is known for good access doing a very good job.
Years of experience in media observation, advertising, editorial and project management form the practical bases for work at identity lab.
